Introduction to AdoptIt
AdoptIt is a firm that has positioned itself as the first ‘Publisher’ of content in the eGaming industry. The firm holds UK Remote Software Provider and Hosting licenses, issued by the UK Gambling Commission, and publishes a range of online games including video slots, table,specialty and instant play games. The company also offers a range of publishing and consultancy services to e-gaming clients. The AdoptIt catalogue of games is still quite small, but that is partly because the firm’s focus is on supporting others indeveloping games and bringing them successfully to market. The firm has headquartersin Douglas on the Isle of Man, in the UK.
AdoptIt has built relationships with numerous game development partners, operators and platforms throughout the industry, and has a focus on game creation and consultancy, working with a wide variety of partners to bring games to market. The firm offers a portfolio of game creation services, including client and server-side development and the provision of game mathematics, audio and market research. The firm can also help with game certification and security audits, license application and access to a broad range of jurisdictions worldwide.
History of AdoptIt
The company was founded in 2016, and the owners have more than 25 years of industry experience. The firm was established by Ashley Sandyford-Sykes and Mike Hebden, who both have backgrounds in the online gaming industry. Sykes previously worked at Open bet Casino and was one of the names behind Microgaming’s Quickfire platform, overseeing the creation of more than 100 games. Hebden also worked on a range of Microgaming releases including Dark Knight Rises and Game of Thrones.
The firm’s games are already available through multiple platforms. They have also partnered with SoftGaming.Through the firm’s API integration system, it will be possible for hundreds of online casinos to integrate the AdoptIt portfolio of games. The combined industry knowledge of the firm’s founders has allowed them to create unique gaming content that appeals to the current online gaming community. Their connections throughout the industry, built on those 25 plus years of experience, makes it easy to see why game creators may recognize the benefits of the partnership, and be eager to work with the AdoptIt team.
AdoptIt Top Games
The slots from AdoptIt publishing cover a variety of themes, including fairytales, fantasy and history. The firm has also produced some table and card games, such as Mahjong Exchange, Big Break Roulette and Flush Poker. The company was also involved in the development of the casual game Rock, Paper, Scissors, with a historical theme. While the AdoptIt portfolio is still quite limited, there areavariety of games and themes available.
One slot from the company that has proved popular is the Trip Trap Troll mobile slot, based around the popular Three Billy Goats Gruff fairytale. In this game, with every win, the symbols will explode and more will come tumbling down from above, giving players a bonus second chance at another win. If you are lucky, eventually you will get permanent wild goats symbols, more free spins and ultimately a 2x multiplier on all wins.
AdoptIt Notable Awards
AdoptIt has yet to win any major industry awards, but it should be remembered that the firm’s portfolio is still quite small and that the main focus of the company is helping game creators develop and bring to market their own online games. Both founders have worked for the multi-award-winning provider, Microgaming, so we will certainly be expecting to see this company on some awards shortlists in the future.
AdoptIt Summary
AdoptIt Gaming is unusual in the eGaming space, in that the firm sees itself as a publisher of third-party content, rather than simply as a gaming software supplier. It seems that so far, the emphasis for this company has been on offering the services needed by game creators in order to translate their ideas into fully formed online games and platforms that are ready to launch and market. It could be an exciting company to watch develop. Given the breadth of experience of its founding members, and the fact that the firm has set up headquarters in the Isle of Man, one of the major UK tech centers for online gaming, this could indicate that the firm will continue to develop, perhaps in unexpected ways.